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Media Interview Workshops
Charlotte Tighe Communications

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"A special thanks for the outstanding workshop you conducted for AICS spokespersons. It was your force, your energy, your empathy, your unique ability to bring out the best in all of us that made the workshop such a success. We're all appreciative of the effort you put into building our confidence levels."

— Jan Friedheim
Association of Independent
Schools and Colleges

Media Interview Workshops Media Interview Workshops
Are you ready to talk to reporters? To communicate with confidence in the public marketplace where there is little room for error? This hands-on on-camera training prepares you to be effective with all forms of the media.

You will learn who the media are, what reporters want, the rules of the game, and your rights in an interview.

Taking Charge When the Pressure is On

Media consultant Charlotte Tighe and an experienced journalist take you beyond the simple avoidance of mistakes. You will learn to create the messages reporters will use – you will learn valuable techniques to get comfortable and take charge when the pressure is on. Your on-camera interviews are realistic, and the reporter's questions will target the issues relevant to you and your organization.

Charlotte Tighe has coached spokespersons to appear successfully on all the major network news programs including Nightline, 60 Minutes, Today, Good Morning America, Larry King Live, CBS Evening News, ABC World News Tonight, NBC Nightly News, and CNN News, CNBC, Fox News, CBC and the BBC.

Media Interview Workshops
Develop messages that will make people listen
Identify your audience and what they care about
Analyze the message environment – what's
being said
Create a win/win – for you and the reporter
Get the reporters to see you as a "reliable source"


The TV interview – videotape & live by satellite
The telephone, radio and the extended print interview
The press conference
How to say "no" to a reporter
Surviving the ambush
Hearing every question as an opportunity
Techniques to stay in charge – of yourself, your message, the interview



"The media workshop you conducted for the participants of the Manager's Institute on Public Policy was outstanding. As you can see from the comments...the participants considered your workshop absolutely invaluable and urged us to include it as an integral part of the curriculum."

— Lucia Bragan, NPS
The Manager's Institute on Public Policy


Maximum personal coaching, multiple videotaping with constructive critique, group exercises and discussions. You will receive a videotape of all your on-camera work for review, support materials, a workbook and manual.


CTC can design this on-site workshop just for you, to meet your time frame and class size. We will train your group together, focusing on your company's communication objectives.

For more information, or to schedule The Media Interview Workshop, contact us.

 
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